The Manchester Mindset
The principles behind our fundraising success

In the Division of Development and Alumni Relations, our four values run through everything we do. And it's these same values that underpin our fundraising success.

Having integrity and being bold, collaborative and ambitious influences the way we work as individuals, and how we interact with our colleagues, stakeholders and donors.
What integrity means for...
Me |
My colleagues |
Our stakeholders |
Our donors |
---|---|---|---|
I recognise my collective responsibility for identifying problems and opportunities.
I deliver what I say I will, when I say I will. I take responsibility for clarifying deadlines and expectations.
I recognise that everyone makes mistakes sometimes. If I make a mistake, I learn from it, and use it to get better in the future. |
We spend time together as ‘people’ as well as ‘fundraisers’. We take an interest in each other, and we create judgement-free conversation.
We value our relationships with our colleagues as much as we do our donors. |
We maintain high levels of transparency, openness to questions and commitment to our values.
We respect the time and competing needs of our stakeholders when we collaborate with them and strive to make working with us easy and safe.
We are inclusive and respectful of needs, concerns and beliefs. |
We're clear with donors about what’s possible, and what isn’t. When things change, we’re transparent.
Our donors choose to support us because they share our vision.
We’re proud of our donors’ motivations and appreciate that together we can accomplish something neither could do without the other.
We say no, with respect, when no is the right thing to do. |
We embed integrity into our work by...
- Recognising colleagues on Applause when they're living the DDAR values
- Sharing honest, thoughtful and constructive P&DR feedback with our colleagues, direct reports, and managers
- Prioritising Equity, Diversity and Inclusion - through taking part in training and workshops, and ensuring our fundraising and work practices are inclusive
- Following good email etiquette
- Planning effective inductions for new members of our team, and those returning from periods of absence
What being bold means for...
Me |
My colleagues |
Our stakeholders |
Our donors |
---|---|---|---|
I'm proud of the individual contribution I make.
I ask questions and speak up.
I delegate, empower others and say no when appropriate.
I actively seek out knowledge from others. |
We express our thoughts and opinions. We challenge each other constructively and respectfully, and we’re open to being challenged.
We make time to ‘play’ with new ideas and be creative. |
We act as champions and speak confidently about the role of philanthropy and our university community to our stakeholders. |
We use emotional intelligence and ask for what is needed; whether in relation to gifts or engagement to widen and deepen our networks. |
We embed boldness into our work by...
- Sharing expertise with each other through fundraising insight sessions
- Sharing our ideas through team huddles, workshops, or presenting to the Campaign Fundraising Subgroup
- Making use of mentoring and coaching opportunities
- Testing new ideas and approaches, and sharing the results with each other
- Actively looking for opportunities to delegate and empower
What being collaborative means for...
Me |
My colleagues |
Our stakeholders |
Our donors |
---|---|---|---|
When I face challenges, I’m proactive about seeking help.
I openly invite feedback and challenge and recognise this as a positive action.
I take the time to plan effective meetings to ensure me and my colleagues get the most out of them. |
We share successes and challenges with each other.
We take a positive, solutions-focused approach to help each other find answers to problems.
We involve experts from across the Division in projects and recognise where others can add value. |
We invite thoughts, questions, and ideas from our diverse community.
We’re proud of all elements of our fundraising programme and invite involvement and feedback. |
We ask for donor feedback on our fundraising activities and communications.
We equip our Fundraising Boards to act as true champions of our campaign strategy. |
We embed collaboration into our work by...
- Taking part in role plays and prospect clinics
- Learning from each other by shadowing other fundraisers' meetings, and being open to being shadowed ourselves
- Sharing successful gift concepts and proposals with each other
- Working together to co-canvass on prospects
- Recognising the value of each part of our fundraising function, and celebrating movement through the donor pipeline
What being ambitious means for...
Me |
My colleagues |
Our stakeholders |
Our donors |
---|---|---|---|
I approach work with a growth mindset.
I use data to identify what’s working and what isn’t.
I have open conversations about how I, and others, can improve our performance.
I take responsibility for my own personal and professional development. I’m open with my line manager about my goals and ambitions. |
We help each other grow and develop by sharing our knowledge and experience.
We’re not afraid to fail, and we learn from our mistakes.
We debrief after projects and closing gifts, asking ourselves what made them successful, and we can improve on for next time.
We work together to deliver our strategies and implement objectives and KPIs that work across teams. |
We set out to inspire our stakeholders and to help them understand the transformative power of philanthropy.
We work hard to support stakeholders in their work to make the most of philanthropy. |
We deliver experiences and communications that raise donor ambitions and expectations.
We help donors feel proud to be associated with UoM, and to be part of our community.
We inspire donors to support at the highest level they are able to. They prioritise Manchester in their top three philanthropic priorities. |
We embed ambition into our work by...
- Developing talent, and supporting each others' career progression
- Working closely with the Operations team to use audience insight to plan events and projects effectively
- Building project retrospectives into our practice, and sharing what we've learnt with each other
- Involving SLT in our work, and feeding back to each other on how it's going
- Using data from pipeline and performance reports to understand and improve our performance